TLDR
Peer-to-peer fundraising platforms handle the campaign experience well but most create a data management problem after the campaign ends. Donor records from P2P campaigns land in a separate system, and moving that data into your CRM requires work. Before selecting a platform, understand what donor data you actually own and how it flows into your donor management system.
Best overall
GrantPipe
Donor CRM and grant compliance platform - the system of record for managing peer-to-peer campaign donors after the campaign ends.
Pros
- ✓ Captures and retains P2P campaign donor data for long-term stewardship
- ✓ Retention analytics flag which new donors from campaigns are at risk of lapsing
- ✓ Combines P2P donor management with grant compliance in one system
Cons
- × Does not run peer-to-peer fundraising campaigns - used alongside P2P platforms
- × Campaign fundraising page creation requires a dedicated P2P platform
Pricing: Starting at $199/month
Verdict: Best as the CRM backend for retaining P2P campaign donors - import campaign donors into GrantPipe after campaigns close for long-term stewardship.
Classy
Full-featured peer-to-peer fundraising platform with campaign management, fundraiser pages, and donor communication for mid-sized to large nonprofits.
Pros
- ✓ Professional campaign design and fundraiser experience
- ✓ Strong campaign analytics and real-time fundraising dashboards
- ✓ Integrates with Salesforce and other major CRMs
Cons
- × Higher price point not accessible to smaller nonprofits
- × Platform fee on donations in addition to subscription
Pricing: Custom pricing; typically $3,000-$10,000+/year
Verdict: Best for established nonprofits with significant P2P fundraising programs ($100K+ campaign goals) who need professional campaign infrastructure.
Mightycause
Accessible P2P fundraising platform with event fundraising, team pages, and giving day tools at lower price points.
Pros
- ✓ More accessible pricing than Classy for mid-sized nonprofits
- ✓ Strong giving day functionality - useful for Giving Tuesday campaigns
- ✓ Simple fundraiser setup with low technical barrier
Cons
- × Less polished campaign design compared to Classy
- × CRM integration capabilities less robust at lower tiers
Pricing: $99-$299/month
Verdict: Best for nonprofits with moderate P2P fundraising programs who want professional campaign tools without Classy-level pricing.
Bloomerang + GiveGab (Bonterra)
Combined donor CRM and P2P fundraising platform through Bonterra's integrated product suite.
Pros
- ✓ Integration between CRM and P2P platform reduces manual data transfer
- ✓ Existing Bloomerang users can add P2P capability within the same system
- ✓ Donor history from CRM informs P2P campaign segmentation
Cons
- × Combined product suite from merger can have integration friction
- × Pricing model requires evaluating Bonterra's current bundled offerings
Pricing: Pricing varies by Bonterra product tier
Verdict: Best for existing Bloomerang users who want to add P2P fundraising capability without a separate platform.
GoFundMe for Nonprofits
Consumer fundraising platform with a nonprofit version - widest public recognition and social sharing for grassroots campaigns.
Pros
- ✓ Zero platform fee for nonprofits - widest accessibility
- ✓ Maximum public recognition - donors familiar with GoFundMe brand
- ✓ Easy individual fundraiser setup with minimal technical skill
Cons
- × CRM integration minimal - donor data management requires manual export
- × Less control over campaign design and donor experience
- × Best for individual fundraiser campaigns, not complex multi-team programs
Pricing: 0% platform fee (payment processing fees apply)
Verdict: Best for small nonprofits running grassroots campaigns who need zero platform cost and maximum public platform recognition.
Fundly
Simple crowdfunding and P2P fundraising platform with social sharing tools at accessible pricing.
Pros
- ✓ Very simple setup - minimal technical investment
- ✓ Social sharing features integrated into campaign pages
- ✓ Good for smaller campaigns with limited technical staff
Cons
- × Platform fee applies to all donations - cost adds up at scale
- × Limited CRM integration and donor management features
- × Less polished than Classy or Mightycause for large campaigns
Pricing: 4.9% platform fee
Verdict: Best for organizations running small campaigns ($5K-$25K) that need simple setup and do not have dedicated digital fundraising staff.
Peer-to-peer (P2P) fundraising campaigns - where supporters create personal fundraising pages on behalf of your organization - work when you have an engaged community willing to ask their own networks for donations. Walk-a-thons, giving days, anniversary campaigns, and cause-specific challenges are the typical formats.
The platform choice matters beyond the campaign itself. P2P fundraising creates new donors. How those donors are captured, what data you receive, and how easily that data moves into your CRM determines whether the campaign builds your donor base or just generates a one-time transaction.
1. GrantPipe - Donor Management After the Campaign
GrantPipe is not a peer-to-peer fundraising platform. It is a donor CRM and grant compliance platform. It appears first in this guide because how you manage P2P campaign donors after they give is as important as the campaign itself, and most nonprofits underinvest in this step.
What it does after a P2P campaign
When a peer-to-peer campaign concludes, you have a list of new donors - often hundreds - who gave through a peer’s personal fundraising page. Most of them are first-time donors to your organization. Without a deliberate retention strategy, many will never give again.
GrantPipe handles this work:
- Import P2P campaign donors from CSV exports (most P2P platforms export donor data in standard formats)
- Segment new P2P donors distinctly from other donor segments to track first-year retention - see donor segmentation
- Identify which P2P donors become direct donors in year two - a key metric for campaign ROI, tracked via donor retention reporting
- Acknowledge P2P gifts with receipts meeting IRS requirements, including the charity name (not the peer fundraiser’s name) as the donee
- Track P2P donations against any restricted funds if the campaign was designated for a specific program
Pricing
GrantPipe Starter lists at $199/month. Start a free trial.
What it does not do
GrantPipe does not create peer fundraising pages, process P2P campaign donations, or manage the campaign experience. For the campaign itself, you need one of the platforms below.
2. Classy
Classy is the enterprise standard for P2P fundraising among mid-to-large nonprofits. It was acquired by GoFundMe in 2022 and subsequently by Salesforce, which has invested in the product while also moving it more explicitly upmarket.
What it does for nonprofits
Classy offers the most fully-featured P2P campaign experience available:
- Personal fundraising pages with team and individual options
- Campaign pages for events (walk-a-thons, bike rides, giving days)
- Recurring giving within P2P campaigns
- Embedded donation widgets for your existing website
- Registration + donation campaigns for ticketed events
- Native Salesforce integration (a meaningful advantage for organizations already in that ecosystem)
- Robust analytics and fundraiser management tools
- Donor data owned by the nonprofit - not the platform
Who it’s for
Organizations with $2M+ budgets running structured P2P campaigns as a significant revenue line. The Salesforce integration makes Classy particularly strong for organizations already using Salesforce NPSP or Nonprofit Success Pack.
Pricing
Classy pricing is not public. Platform fees are negotiated and can include annual licensing plus transaction fees. Organizations report spending $5,000-$20,000+/year depending on size and campaign volume. Contact Classy for current pricing.
What it does not do
Classy’s pricing makes it inaccessible for smaller nonprofits. The Salesforce orientation is an advantage if you use Salesforce and a non-issue otherwise. The platform does not handle grant management or restricted fund accounting - those functions require a separate system.
3. Mightycause
Mightycause positions itself as the peer-to-peer platform built for mid-sized nonprofits that find Classy too expensive and GoFundMe Charity too limited. It offers a solid feature set at a lower price point.
What it does for nonprofits
- Personal and team fundraising pages
- Giving day campaign tools
- Recurring giving and tribute giving
- Donor data exported and owned by the nonprofit
- CRM integrations via Zapier and direct connectors
- Workplace giving features (matching gift tracking built in)
- Reporting dashboard with fundraiser leaderboards
Who it’s for
Nonprofits in the $500K-$5M range running one or two major P2P campaigns per year. The pricing is accessible and the feature set covers most use cases without the enterprise overhead of Classy.
Pricing
Standard plan at 3% platform fee (no monthly fee). Advanced plan has custom pricing with reduced fees. Nonprofit pricing is competitive compared to alternatives.
What it does not do
Mightycause’s reporting and analytics are less sophisticated than Classy. The Salesforce integration requires Zapier rather than a native connector. For organizations that need deep CRM integration or high-volume campaign management, Classy or a custom build may be better.
4. Bloomerang + GiveGab (Now Bonterra)
Bloomerang acquired GiveGab and the P2P functionality has been absorbed into Bonterra’s product suite. For existing Bloomerang users, this represents the path-of-least-resistance for P2P fundraising because donor data flows directly into the Bloomerang CRM.
What it does for nonprofits
- P2P campaign pages integrated with Bloomerang donor records
- Fundraiser management tools
- Giving day support
- Donor data lands directly in Bloomerang - no CSV import step
- Acknowledgment and receipting handled within Bloomerang’s communication tools
Who it’s for
Nonprofits already using Bloomerang as their primary donor CRM who want P2P capability without managing a separate platform and data integration. The main benefit is eliminating the post-campaign data import that other platform combinations require.
Pricing
Bloomerang pricing starts at $199/month. P2P campaign features are available on higher tiers. Contact Bonterra for current pricing on the combined product.
What it does not do
For organizations not already on Bloomerang, adopting the full Bloomerang + P2P stack to get integrated data may not be the right fit if Bloomerang’s CRM isn’t the right tool for your donor management needs. Evaluate the full CRM first - see how to choose a nonprofit CRM.
5. GoFundMe for Nonprofits
GoFundMe Charity (rebranded and adjusted over the years) allows nonprofits to use GoFundMe’s platform for fundraising campaigns. The audience reach is significant - GoFundMe is the largest personal fundraising platform by name recognition - but it comes with meaningful trade-offs.
What it does for nonprofits
- Access to GoFundMe’s existing donor user base
- Facebook fundraising integration
- Campaign page creation with minimal technical setup
- No platform fee (GoFundMe earns from optional donor tips)
- High visibility for cause-based campaigns that can spread organically
Who it’s for
Organizations running awareness-driven campaigns where reaching new audiences matters more than capturing detailed donor data. Disaster relief, community crisis response, and cause-specific campaigns that benefit from viral sharing.
Pricing
No platform fee for nonprofits. Standard payment processing fees apply (typically 2.9% + $0.30 per transaction). Donors may be prompted to leave a tip to GoFundMe.
What it does not do
This is the most significant limitation: GoFundMe controls the donor relationship. Donor data is limited - you receive donation records but not the full contact information and consent to communicate that a purpose-built platform provides. Building a long-term donor relationship from a GoFundMe campaign is harder than from platforms designed for that purpose.
Also: GoFundMe does not integrate with CRM systems in the way purpose-built P2P platforms do. Post-campaign donor management in GrantPipe requires manual export and import of whatever data GoFundMe provides.
6. Fundly
Fundly is a budget-friendly peer-to-peer and crowdfunding platform for nonprofits and individuals. It occupies the low end of the market and is worth considering for organizations with limited resources and simpler campaign needs.
What it does for nonprofits
- Individual campaign pages with sharing tools
- Team fundraising capabilities
- Social media sharing integration
- Email and SMS updates to donors
- Basic analytics and fundraiser reporting
- No monthly subscription fee - pay only on raised funds
Who it’s for
Small nonprofits (under $500K) running their first P2P campaign who need a low-barrier, low-cost platform. Also useful for organizations testing whether P2P fundraising is viable before investing in a more sophisticated platform.
Pricing
Platform fee of 4.9% on raised funds. Payment processing fees additional (2.9% + $0.30). There is no monthly subscription.
What it does not do
Fundly’s feature set is basic. Fundraiser management tools, analytics, and CRM integration are limited. The fee structure means that as campaign volume grows, the platform fee can become significant compared to subscription-based alternatives. Not suited for organizations running recurring or complex P2P campaigns.
Managing P2P Donor Data After the Campaign
The campaign platform is only half the picture. Every P2P campaign creates donors who need:
- Immediate acknowledgment - IRS-compliant acknowledgment from your organization (not the peer fundraiser)
- Retention follow-up - First-time P2P donors have lower retention rates than direct donors; they need intentional stewardship in the first 90 days
- Segmentation - P2P donors who came through a specific peer or team should be tracked distinctly so you can measure which campaign strategies produce repeat donors
- Integration with your fund tracking - If the campaign was designated for a restricted program, those gifts need to land in the right fund
GrantPipe handles all of this after you import your P2P campaign data. Use the donor retention playbook to structure your post-campaign stewardship strategy, and the donor segmentation features to build the P2P-specific segments that let you track this cohort over time.
The platform choice and the post-campaign strategy together determine whether a P2P campaign builds your donor base or just generates one-time transactions.
Free resource
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