GrantPipe + Double the Donation Integration

Corporate matching gifts represent one of the highest-ROI activities in nonprofit fundraising — money that is already earned and waiting for someone to file the paperwork. The reason so much of it goes unclaimed ($4–$7 billion annually by industry estimates) is not that donors are unwilling to submit. It is that nobody is tracking which submissions are pending, which are overdue, and which employers have been notified.

GrantPipe’s Double the Donation integration makes matching gift status a first-class field on the donor record. Eligibility is captured at donation time via the 360MatchPro widget. Submission status syncs nightly. Overdue submissions trigger alerts. Corporate matches, when approved, record as separate linked donations so fund accounting stays accurate.

What the integration does

GrantPipe connects to Double the Donation’s 360MatchPro via API key authentication. After connecting, GrantPipe can pull matching gift eligibility and submission status for any donor with an email that appears in both systems.

The 360MatchPro widget lives on your donation forms — embedded by your web team in your form provider, not in GrantPipe. When a donor enters their employer during a gift, the widget checks eligibility against Double the Donation’s database of 26,000+ companies. That eligibility status is passed to GrantPipe and stored on the donation record.

From there, GrantPipe tracks the submission lifecycle: eligible → submitted → approved or declined. The matching gift pipeline view shows every open submission, when it was made, the expected match amount, and how many days until the submission deadline. Overdue submissions trigger alerts to the development staff member assigned to that donor.

When a corporate match arrives, it is recorded as a separate donation in GrantPipe — type “corporate match,” linked to the original gift and donor — so the revenue is attributed correctly without inflating the donor’s personal giving total.

Roadmap status

This integration is on the GrantPipe roadmap. Matching gift tracking is a frequently requested feature from mid-sized nonprofits that already use 360MatchPro but track match status in a separate spreadsheet. The integration will ship in the donor operations cluster. Contact the team for timeline.

Data flows

• 360MatchPro → GrantPipe (matching gift eligibility status on donation records, nightly sync)
• 360MatchPro → GrantPipe (submission status updates: pending → submitted → approved/declined)
• GrantPipe donor list → 360MatchPro (retroactive eligibility check, on demand)

Setup steps

1. Enter your 360MatchPro API credentials in GrantPipe Settings → Integrations → Double the Donation
2. Confirm donor email is the shared identifier between both systems
3. Embed the 360MatchPro widget on your donation forms (done in your form provider)
4. Configure corporate match attribution mode
5. Set up the matching gift pipeline view with overdue alert thresholds
6. Run a retroactive eligibility check on recent donors
7. Enable nightly status sync

Common use cases

A development director runs a year-end campaign and asks every gift for employer information. After the campaign, GrantPipe’s retroactive eligibility check identifies 32 donors who work for matching-gift-eligible employers. The development team sends a targeted follow-up — “Did you know your employer will match your December gift?” — and recovers 14 matches over the following six weeks.

The development officer monitors the matching gift pipeline view every Monday. Three submissions are flagged as overdue — employer deadlines approaching in two weeks. They send a reminder to each donor with instructions to resubmit. Two of the three matches are recovered.

Limitations and gotchas

The 360MatchPro widget must be embedded on your donation forms by your web team. GrantPipe does not host donation forms; the eligibility capture happens before the donation data reaches GrantPipe. If your donation forms are hosted in Donorbox, Classy, or another platform, consult Double the Donation’s widget integration documentation for that specific platform.

Match approval timelines vary significantly by employer — some approve within days, others take three to four months. The pipeline view is designed for ongoing monitoring, not one-time review.

Double the Donation’s database covers 26,000+ companies but not all employers. Small businesses and private companies are often absent. Unknown-eligibility employers require manual research, which GrantPipe supports via manual status notes on the donation record.

Pricing implications

360MatchPro is a separate subscription from GrantPipe, starting at $499/year for smaller nonprofits. The ROI calculation is straightforward: if 360MatchPro helps you recover $5,000 in matching gifts you would otherwise have missed, the tool pays for itself many times over. GrantPipe’s subscription is priced independently.

Start a free trial

Start a trial.